Where B2B2C branded payments companies take flight.
Expert consulting and professional services that empower growth-focused B2B2C gift card and digital payments companies to launch new products, increase market share, and drive revenue.
ABOUT US
We help clients grow their business.
Founded in 1993, we're fintech pioneers. In the early years, we supported the transition of paper gift certificates to plastic cards. Since then, we have worked with startups and industry leaders to deliver best-of-breed solutions that are user-centered and client-dynamic.
Guiding businesses to grow is our passion, and clients appreciate our focus on tangible results. In a sector where nuts-and-bolts are largely the same, sound strategies and well-executed tactics are powerful differentiators. We're here to help you chart the course to optimize opportunities or navigate challenges with innovative tools. Let us be your compass.
Gift Card Consulting and Professional Services
Grow your influence
Companies sometimes need help with opening doors to negotiate strategic industry partnerships. As your business development arm, count on us to develop those relationships on your behalf.
set your footing
Gift card initiatives require careful strategic, financial, and operational oversight. Get the go-to-market strategies and operational framework you need to establish a strong foundation.
expand your retailers
Nowhere more than with gift cards are merchant partnerships more important. Use our powerful connections and know-how to deliver retail partners for your business portfolio.
TELL YOUR STORY
Growing gift card platforms requires more than a website or cold sales call. Work with us to employ integrated marketing strategies to drive pipeline, adoption, trust, and retention.
SERVICES
We help businesses succeed.
Supercharge your B2B2C business model with diverse, knowledge-based gift card advisory and professional services. Whether your interest is in go-to-market planning, strategic partnerships, marketing, or understanding business fundamentals, we're here to help.
With closed loop, open loop, restrictive authorization (RAN), and multiple merchant platform experience, in plastic and digital formats, our expertise covers the gamut of delivering branded payments solutions through gift card and stored value rails. We apply a multidisciplinary approach to client initiatives, and there's no standard operating procedure in how we work. To address your needs, we engage in project work or long-term assignments with services that range from undertaking feasibility studies to implementing recommendations. You'll find that we roll up our sleeves like no other.
Merchant Partnerships
Merchant relationships are critical to gift card initiatives, where you need that synergy. You can benefit from our deep niche experience in delivering retailers for portfolios, where we're known for achieving streamlined opt-in. Maintaining balance in this continual cycle is complex, and many programs die when a brand does not feel they are achieving a return. We create a vision, value proposition, and operating framework to ensure you succeed.
Business Development
Clients sometimes need help to open doors with industry partners to negotiate vital technology integrations or channel sales partnerships. We act as an extension of your business to faciliate these opportunities. We'll increase your exposure to decision-makers and create lasting relationships that fuel business. In the process, we provide you with ROI projections and a sound business case to be able to seal the deal with confidence.
Go-to-Market Strategies
No matter how compelling your idea or target market, lack of knowledge and poor execution can doom your efforts. Our integrated framework will ensure your success, which includes needs assessment and market validation, competitive analysis, technology alignment, vendor selection, sales channel development, regulatory and operational recommendations, and financial forecasting.
Marketing
When marketing resources are stretched, we fill the gap using best practices in branding and design, digital and growth initiatives, public relations, social media, and content development to drive pipeline, conversions, and users. We deliver your value proposition in your brand voice and integrate differentiated benefits messaging targeted around your ICP and buyer journey.
Strategy
- Market Validation
- Competitive Analysis
- Go-to-Market Plan
- Sales and Channel Distribution
FINANCIAL
- Cost Analysis
- Revenue Forecasting
- Pricing Models
- P/L Projections
OPERATIONS
- Regulatory and Compliance
- Program Administration and Design
- Implementation and Sales Enablement
- Cardholder Services
EXECution
- Vendor Selection
- RFP Management
- Contract Negotiation
- Technology Alignment
MARKETING
- Original Research
- Branding and Design
- Content Creation
- Digital and Growth Marketing
- Public Relations
CHANNEL DEVELOPMENT
- Incentive and Corporate Sales
- Loyalty Applications
- Rewards and Offers
- Digital Services and Sales
- Acquisition and Retention
Case Studies
Original Research Report Becomes IDV Provider's Most Downloaded Asset Ever
During the early pandemic, fintechs and financial services companies were eager to understand how the massive digital transformation was being impacted by identity fraud. In the first three weeks of engaging with this client, we wrote, produced, and delivered a pandemic-era fraud trends report that become their most downloaded asset in the history of the company and, further, was repurposed over and over to serve as content for blog posts, infographics, webinars, media outreach, and more.Case Studies
Breakout Industry Benchmarking Report for Secondary Gift Card Marketplace
Our client needed specialty market sizing data which had never been substantiated before. We compiled publicly available data, studied patterns, and compared it against existing TAM. Not only were we able to credibly identify market sizing for the first time, we also unearthed a number of new industry trends and benchmarks that provided added value to our client's customers.Case Studies
Merchant Development for Digital Payments Provider
The holiday season is the Holy Grail when it comes to capitalizing on retail sales to build payments volume, and our client wanted to be ready with a vast selection of new merchant partners. We conducted outreach on their behalf throughout the late summer and early fall to supplement their gift card aggregators' efforts and faciliated more than 75 new retail partners for our client, just in time for holiday shopping.
BENEFITS
Why work with us?
KNOW-HOW
Unparalleled gift card, payments, and fintech subject matter expertise and a best practices mindset.
EXPERIENCE
Practical, hands-on operational experience allows us to make specific, actionable recommendations.
PERFORMANCE driven
Proven track record of delivering first-class services and successfully achieving measurable results.
proprietary insights
Unique intellectual property assets and leading-edge insights, including market sizing and industry benchmarking.
Contact Us
We look forward to getting to know you. Complete the form below, and we'll be in touch.