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ABOUT US
We help clients grow their business.
Founded in 1993, we're fintech pioneers. In the early years, we supported the transition of paper gift certificates to plastic cards. Since then, we have worked with startups and industry leaders to deliver best-of-breed solutions that are user-centered and client-dynamic.
Guiding businesses to grow is our passion, and clients appreciate our focus on tangible results. In a sector where nuts-and-bolts are largely the same, sound strategies and well-executed tactics are powerful differentiators. We're here to help you chart the course to optimize opportunities or navigate challenges with innovative tools. Let us be your compass.
Supercharge your B2B2C business model with diverse, knowledge-based gift card advisory and professional services. Whether your interest is in go-to-market planning, strategic partnerships, marketing, or understanding business fundamentals, we're here to help.
With closed loop, open loop, restrictive authorization (RAN), and multiple merchant platform experience, in plastic and digital formats, our expertise covers the gamut of delivering branded payments solutions through gift card and stored value rails. We apply a multidisciplinary approach to client initiatives, and there's no standard operating procedure in how we work. To address your needs, we engage in project work or long-term assignments with services that range from vetting program plans to implementing recommendations. You'll find that we roll up our sleeves like no other.
Merchant Partnerships
Merchant relationships are critical to gift card initiatives, where you need that synergy. You can benefit from our deep niche experience in delivering retailers for portfolios, where we're known for achieving streamlined opt-in. Maintaining balance in this continual cycle is complex, and many programs die when a brand does not feel they are achieving a return. We create a vision, value proposition, and operating framework to ensure you succeed.
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Business Development
Clients sometimes need help to open doors with industry partners to negotiate vital technology integrations or channel sales partnerships. We act as an extension of your business to faciliate these opportunities. We'll increase your exposure to decision-makers and create lasting relationships that fuel business. In the process, we provide you with ROI projections and a sound business case to be able to seal the deal with confidence.
Go-to-Market Strategies
No matter how compelling your idea or target market, lack of knowledge and poor execution can doom your efforts. Our integrated framework will ensure your success, which includes needs assessment and market validation, competitive analysis, technology alignment, vendor selection, sales channel development, regulatory and operational recommendations, and financial forecasting.
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Marketing
When marketing resources are stretched, we fill the gap using best practices in branding and design, digital and growth initiatives, public relations, social media, and content development to drive pipeline, conversions, and users. We deliver your value proposition in your brand voice and integrate differentiated benefits messaging targeted around your ICP and buyer journey.
